Profitable Customer Engagement: Concept, Metrics and Strategies The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management..e., how each metric impacts the other, are also explained in detail with real-life examples. Profitable Customer En
| TITLE | : | Profitable Customer Engagement: Concept, Metrics and Strategies |
| AUTHOR | : | |
| RATING | : | 4.50 (347 Votes) |
| ASIN | : | 8132113403 |
| FORMAT TYPE | : | Hardcover |
| PAGES | : | 340 Pages |
| PUBLISH | : | 2014-01-15 |
| GENRE | : |
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
EDITORIAL :
“A must read for executives facing dynamic marketplaces, fast-moving competitors, and the realities of digital communications and communities.”
REVIEW :
She's all about Rock and Roll--and she wants to apply the razor of criticism to it's pimply little throat. 309-337 and others) much emphasis is given to labor conflict, and yet on p. I just really love this one!
THE CONTENT
I'm sure all of the review books are like this, but I really find it handy that they separated the content by time period. It would be wonderful reading for students in a musical appreciation class or someone who wants to curl up with a wonderful book as the CD is playing
one of the works by the masters discussed in these many pages.
Money well spent for an outstanding book!. The author just gave his opinion on how you should live your life. C. He presents his points with convincing confidence. His vision of neolithic society is interesting and stimulating. Still, even their combined forces are outnumbered and outgunned by the pow
No comments:
Post a Comment